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Chris Heerlein, a Texas native, is an Investment Adviser Representative and CEO at REAP Financial, servicing its private client group, helping private business owners, top-level executives and affluent individuals create, transition, preserve and grow their wealth over generations. REAP serves corporate and private clients, offering objective financial and investment advice, tax planning, business succession planning, access to webinars, and exceptional service that creates generational relationships built on trust. Affluent families and individuals look to Chris and his team of advisers to empower them by providing organization, accountability, objectivity, proactivity, education, and partnership. Chris is a multi-published author with his most recent release, "How to Retire Rich and Look Poor in Retirement: The Millionaire's Tax Playbook" (2026), “Divorce With Dignity” (2019) and “Money Won’t Buy Happiness But Time To Find It” (2017).

In addition to his work with clients, Chris hosts Wealth Radio each Saturday at 11 a.m. on NewsRadio KLBJ and has been a featured speaker on other podcasts. He is also the host of Retire Ready TV on KXAN each Monday and Wednesday at 6 p.m., as well as REAP Financial’s YouTube channel.

Chris lives in Austin, Texas, with his wife, Hannah, and three children: Evangeline, Paloma and Christopher. Chris is an active supporter of numerous charitable endeavors and an accomplished musician.

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