While reflecting on her early background as a tax professional, Nora noticed times when people came to her after major financial decisions were already made, leaving them to manage the tax consequences. She saw the need to help clients take a more proactive role, and at REAP Financial she has built an approach to help clients anticipate future tax liabilities and adapt their financial strategies accordingly. She serves as a reliable resource for all things tax-related while supporting our financial advisors in creating a holistic experience for clients.

Nora earned her Bachelor of Science degree in Electrical and Computer Engineering from the University of Texas at Austin. Her career includes roles as an engineer, realtor and tax professional. Today, as an enrolled agent, Nora leverages her years of hands-on tax experience to provide uniquely tailored solutions, approaching each tax scenario like solving a dynamic puzzle. She enjoys the challenge of helping clients manage life’s biggest financial transitions — including employment changes, real estate purchases or inheritances — with tax-smart strategies.

“Retirement is a major life transition with many moving parts,” Nora says. “Surrounding yourself with trusted professionals ensures you can plan, adapt and feel confident in building a legacy for future generations.”

Nora has called Austin home since 1990. She and her husband, David, are immensely proud of their two children. Their son, Joshua, is currently serving as a Marine Lance Corporal, while their daughter, Isabella (affectionately known as “Bella”), is a sophomore at Texas A&M, studying computer science and engineering. Although the family doesn’t have pets of their own, Nora often enjoys dog-sitting for her sister. During her downtime, you’re likely to find Nora unwinding with her family over a good movie or TV show, enjoying game nights or networking with real estate enthusiasts.