Krithy supports the Marketing Director by coordinating day-to-day initiatives across digital and internal channels. Her role goes beyond execution. She assists in organizing content to ensure every campaign is strategically aligned with the firm’s long-term growth goals. She is driven by the process of seeing “behind-the-scenes” strategy and data-driven planning evolve into high-impact results for our clients.

Currently pursuing a BS in Supply Chain Management with a Marketing minor at Arizona State University, Krithy brings a unique perspective on operational efficiency to her work. She thrives in the collaborative environment at REAP Financial and is guided by a commitment to lifelong learning, always exploring innovative ways to tell the REAP story.

Outside of the office, Krithy is a creative spirit who stays busy reading, making art, going to concerts, and working out. She values personal growth and is constantly diving into new hobbies, like currently teaching herself how to DJ. Driven by a love for building on fresh interests, she is always looking for the next skill to master. At home, Loki, a Poodle, Pomeranian, Maltese, and Dachshund mix, keeps her on her toes, perfectly living up to his namesake as the Norse god of mischief.