Chris Heerlein


Chris Heerlein

Chief Executive Officer

Chris Heerlein, a Texas native, is CEO at Reap Financial and founder of REAP Private Client Group (RPCG), a family practice that helps private business owners, top-level executives and affluent individuals create, transition, preserve and grow their wealth over generations. RPCG serves corporate and private clients, offering objective financial and investment advice, advanced tax planning, business succession planning, access to webinars and exceptional service that creates generational relationships built on trust. Affluent families and individuals look to Chris and his team of Advisers to empower them by providing organization, accountability, objectivity, proactivity, education and partnership. Chris is a well respected author with his most recent release, “Divorce With Dignity” (2019) and “Money Won’t Buy Happiness But Time To Find It” (2017). Chris is a featured columnist for Kiplinger Personal Finance Magazine and has been featured in Fortune, Money Magazine, Bloomberg Businessweek and U.S. News & World Report.

In addition to his work with clients, Chris hosts Wealth Radio each Saturday at 11 a.m. on NewsRadio KLBJ and has been a featured speaker on other podcasts.

Chris lives in Austin, Texas, with his wife, Hannah, and three children: Evangeline, Paloma and Christopher. Chris is an active supporter of numerous charitable endeavors and an accomplished musician.